The Economist Intelligence Unit (EIU) is the research and analysis division of The Economist Group and the world leader in global business intelligence. The EIU helps leaders prepare for opportunity, empowering them to act with confidence when making strategic decisions. The EIU is the global standard in providing quality, actionable intelligence to the public and private sector, assessing issues that impact the marketplace for over two hundred countries.
Reporting to the CEO of the EIU, the Chief Marketing Officer (CMO) will be the key partner to develop and communicate a clear brand and market positioning for the EIU to drive growth. The CMO position carries significant organisational responsibility, accountability and authority for elevating external awareness of the EIU business.
The role will also have responsibility for overseeing and managing an existing B2B marketing operation through a senior global marketing director. The expectation is that the CMO will evangelise the EIU growth objectives through positioning of the EIU brand offering to reach new audiences across a diverse set of geographies, channels and platforms.
How you will contribute:
The desirable skills for this role include: