• Senior Account Manager

    Job Locations United Kingdom-London
    ID
    2019-5555
    Function
    Public Relations
  • Introduction

    tvc-logo

     

    TVC is the original content agency. In a connected world we make news, shared and social content. As a multi award-winning agency, we help brands tell their stories through all means of content, whether words, pictures or moving image, build their reputation through emotional connections and solve their communications problems. And we do it all over the world.

     

    We have a new opportunity for a Senior Account Manager to support and manage key global clients as well as  production management and media outreach within TVC's corporate portfolio.This will include leading on the delivery of day to day media activation and client servicing of owned accounts. In addition to supporting the strategic direction of existing clients, the Senior Account Manager will generate new business opportunties across the company.and support the Associate Director regarding new business within the sector. 

    Accountabilities

    How you will contribute:

     

    Key account servicing and campaign management:

    • Deliver the execution of client strategy campaigns & projects for a client portfolio, demonstrating an understanding of client business objectives, target audiences, and budgetary constraints
    • Establish a good day to day working relationship with clients – liaising with them on projects and activity when required
    • Responsible for liaison with production, creative and new business to ensure collaborative approach to client opportunities
    • Project manage content heavy global PR campaigns for key clients from briefing stage to execution (status updates, briefs, WIPS, evaluations etc)
    • Work alongside production teams on delivery of campaigns, ensuring they are fully briefed on any projects (eg timings, key messages, branding, client and media requirements, etc)
    • Ensure campaigns are kept up to date on the Digital News Agency (DNA)
    • Help monitor coverage and compile evaluation reports and presentations

     

    Global media relations:

    • Deliver a high level of media coverage – demonstrating strong media relations skills to sell-in stories and content (eg broadcast, online and print) across a range of media in the UK and Global
    • Assist in the development and implementation of global media campaigns – demonstrating excellent news sense, an ability to generate original and smart storylines and news hooks for campaigns from conceptual stage to execution while maintaining a clear understanding of clients’ business objectives
    • Help develop and write PR materials such as press releases
    • Help manage media relations activity onsite at events, such as press launches and media days
    • Ensure global database of relevant media contacts is maintained

     

    Team management and leadership:

    • Develop and lead team’s understanding and growth of global media network – broadcast and digital
    • Plan, motivate and lead the activities of Senior Account Executives / Account Executives and any other support staff where relevant (eg freelancers) ensuring satisfactory standards for all work 

     

    TVC Business Development:

    • Participation in the pitch process
    • Be fully aware of the Company’s terms of business and standard client contract
    • Understand and help manage budget process for accounts, proposals and expenses
    • Work in partnership with other business units in The Economist Group where projects require

    Experience, skills and professional attributes

    The desirable skills for this role include:

     

    • Ability to communicate effectively, with a range of stakeholders both internally and externally
    • Experience in Corporate PR with an ability to develop campaigns across business, tech, finance, sustainability, health and healthcare
    • Global Media Relations and PR, understanding of social media, paid media and other media products relevant in industry including podcasts, platforms and Content creation for multiple audiences (earned, owned and paid)
    • An enthusiasm for building great working relationships with clients and across the company 
    • A strong understanding of the global media landscape and what works for specific sectors
    • A keen interest in current affairs is ideal 
    • An established network of media contacts is ideal 
    • A good understanding of social and emerging media
    • Exceptionally strong writing skills, with the ability to write appropriately for differing requirements (eg press releases, messaging documents, website copy, case studies, etc)
    • Strong organisational, administrative and time management skills
    • Ability to manage a multitude of assignments at once and prioritise accordingly
    • Ability to both work as part of a team as well as individually
    • Proficiency in Microsoft Office programmes (including Excel & PPT), as well as online tools including Gorkana, Kantar, Year Ahead, Social Media Library, etc
    • Multi-language skills for sell-ins/ communicating with markets is beneficial 

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