The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are currently recruiting for a business development manager to have responsibility for both driving the growth of our existing business in Thought Leadership and our developing business in Engagement Marketing.
You will be required to engage with a diverse range of senior client representatives, most commonly the heads of marketing and/or C-level executives, and will therefore possess the intellectual skills needed to understand and interpret their business marketing strategy and objectives and translate those into sponsored research solutions. Your primary goal is to drive sponsorship sales in the assigned territories Hong Kong and Macau. This includes the full portfolio of Thought Leadership research including surveys, white papers, briefing papers, and digital extensions such as Micro-sites, web/pod casts etc. As well as these platforms, you will be responsible for selling audience to sponsors in the form of advertising, events and social media activation.
We are seeking a business development professional who has the ability to understand the story a client wants/ needs to tell; and to craft ways in which The Economist Group can help craft that story in a compelling way for the target audience. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.
How you will contribute:
The ideal skills for this role are: