• Business Development Manager, Thought Leadership & Engagement Marketing (Hong Kong)

    Job Locations China-Hong Kong
    Sales/Business Development
  • Introduction

    The Economist Group logo


    The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.


    We are currently recruiting for a business development manager to have responsibility for both driving the growth of our existing business in Thought Leadership and our developing business in Engagement Marketing. 


    You will be required to engage with a diverse range of senior client representatives, most commonly the heads of marketing and/or C-level executives, and will therefore possess the intellectual skills needed to understand and interpret their business marketing strategy and objectives and translate those into sponsored research solutions. Your primary goal is to drive sponsorship sales in the assigned territories Hong Kong and Macau. This includes the full portfolio of Thought Leadership research including surveys, white papers, briefing papers, and digital extensions such as Micro-sites, web/pod casts etc. As well as these platforms, you will be responsible for selling audience to sponsors in the form of advertising, events and social media activation.


    We are seeking a business development professional who has the ability to understand the story a client wants/ needs to tell; and to craft ways in which The Economist Group can help craft that story in a compelling way for the target audience. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.


    How you will contribute:

    • Meet or exceed sponsorship sales targets
    • Work collaboratively with the editorial team and other business units to achieve targets and create new opportunities to grow Thought Leadership and Engagement Marketing business
    • Co-ordinate sponsorship/ engagement marketing activities as necessary in the territory and in liaison with the Sponsorship team and integrated sales teams in Asia and globally
    • Coordinate with Economist conferences, marketing, social media and advertising sales teams, and other brands in the Economist Group, to deliver effective integrated programmes

    Experience, skills and professional attributes

    The ideal skills for this role are:  

    • A Bachelor degree in economics, business or Asian studies (preferred)
    • Extensive business-to-business sales experience (minimum three to five years) in Asia where you have progressively achieved higher targets
    • Experience in dealing with MNCs across multiple industries
    • Comfortable in conversing with senior executives and decision-makers with a proven ability at consultative selling and relationship management
    • Experience in selling media and/or sponsorship for 2-3 years with demonstrated results. The ability to close is vital
    • Strong written and spoken English (fluent /native). Asian language abilities are a distinct advantage.
    • Adept use of Word, Excel and Powerpoint
    • Excellent communication and presentation skills with a strong presence, and ability to build rapport with clients of various levels of seniority
    • Good awareness of economic and political issues affecting business investment and operations in the region
    • Ability to spot and exploit commercial opportunities for the Group, and to take part in product/ idea development process creating and managing a pipeline of business
    • Attributes to be a results-oriented, self-starter with the drive and determination to succeed
    • Attributes to be independent and resourceful, but totally committed to being part of a dynamic regional team
    • Ability to meet deadlines and cope well under pressure


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