The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and website. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are seeking a CRM Manager/Specialist to develop our communications infrastructure and capabilities as we re-platform onto Salesforce Marketing Cloud. The successful candidate will play a pivotal role in the growth and development of our global subscription base, focusing on the creation, implementation and optimization of customer lifecycle communications across all channels, with the aim of improving customer loyalty and retention.
The CRM Manager/Specialist will play a pivotal role in designing and executing a subscriber-centric contact management strategy, working closely with marketing and technical teams to translate customer communication requirements into effectual, automated journeys within Salesforce Marketing Cloud. This role will also champion CRM best practice, ensuring that as a marketing function we’re continually testing and optimizing on every aspect of the communications mix.
How will you contribute:
The ideal skills for this role are: