The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and website. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are seeking a Marketing Executive, Customer Acquisition & Development to
1/ warm up and convert new prospects to paying subscribers through Social platforms
2/ deliver pre- and post-purchase engagement programs
Reporting to the Head of Customer Loyalty, within Global Circulation team, the successful candidate will keep us connected with our dedicated readership and ensure our paid subscribers are deriving maximum value from their subscription
Whilst this role has a heavy focus social media and will support both the acquisition and retention teams in managing social campaigns; you’ll also be responsible for subscriber communications across web, print, direct mail, push, SMS and telemarketing.
Given the emphasis on email and social media, we’re looking for a digital marketing specialist, someone with proven experience in social media management. Given the breadth of the role you’ll also have experience working with technical and creative teams. Other pre-requisites are:
You will be able to demonstrate: