The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and website. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are seeking a Head of Customer Engagement for a maternity contract up to 15 months. The role will be responsible for the growth and development of our global subscription base, focusing on lifecycle marketing, best-in-class customer journey experiences and loyalty programming to drive engagement, referrals and upsell behavior. This will be accomplished through the development of a data-driven, segment-focused contact strategy that helps subscribers find greater value in the interactions, relationships and products we serve them. You will also own and be responsible for growing our member get member and gift subscription channels.
You will also support the Customer Loyalty and Retention Director to develop our CRM infrastructure and capabilities as we re-platform onto Salesforce Marketing Cloud.
How you will contribute:
The desirable skills for this role include: