• Digital Marketing Copywriter

    Job Locations United Kingdom-London
    ID
    2018-5165
    Function
    Marketing
  • Introduction

    EuroFinance logo

    EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs from the world’s leading companies to exchange innovative strategies, best practice and expert opinion – either face-to-face or online.

    We are recruiting a Digital Marketing Copywriter to develop attention-grabbing content that resonates with our target audience. Working closely with our editorial team, you will play an essential role in how we effectively retain and acquire customers, increase brand awareness and ultimately deliver revenue.

    Accountabilities

    How will you contribute:

    • Create email marketing content that increases open and click rates
    • Create content that drives engagement across social media channels and nurture followers
    • Create attention grabbing copy for online and offline advertising
    • Optimise web content using knowledge of SEO best practice
    • Work closely with the digital marketing team to track, measure and continually optimise the effectiveness of all digital content
    • Ensure all content is in line with company brand, tone of voice and competitor positioning

    Experience, skills and professional attributes

    The ideal skills for this role are:

    • Proven relevant content marketing and copywriting experience
    • Excellent command of written and spoken English with excellent writing and grammar skills
    • Excellent attention to detail and proofreading skills
    • Knowledge and experience of using social media business accounts including Linkedin, Twitter, Facebook, Instagram and Google+
    • Knowledge of SEO best practice
    • Commitment to standards of excellence with attention to detail
    • Highly self-motivated, intuitive, energetic and persistent
    • Ability to manage multiple tasks, prioritise accordingly and work to tight deadlines
    • Excellent communication skills

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