• Data Analyst - Content Insights

    Job Locations United Kingdom-London
  • Introduction

    The Economist Group logo


    The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our Espresso app and Economist.com. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and digital editions. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

    The Economist is seeking someone with strong numerical and critical reasoning skills to provide insights about content consumption to our Editorial Team. In this role you will be studying the way readers interact with our content, and understanding what resonates with our audience across social media, the web and our mobile apps. You will also be part of our unified Data and Insights Team, which is a central source of data skills and technology working across all parts of the business.


    In this role you will take responsibility for data relating to consumption of content within The Economist and be the main point of contact for related insight. You will work closely with editors, correspondents, the social media team and stakeholders in the wider commercial business to make sure they receive relevant data and insights. You will make sure we’re measuring the right things and have a clear view of what’s really happening. Your work and the opportunities you proactively identify will inform the way we produce content and promote our journalism worldwide.


    We are looking for someone with prior experience as an analyst who is ready to take ownership of our Editorial and content-related data. Although previous experience working in content analytics would be ideal, we welcome applications from anyone with experience of analytics in related areas. The ability to work in a language such as Python to automate repeated data acquisition and analysis tasks would also be beneficial.


    We believe understanding how our content is consumed is essential to the success of our business. This role is an opportunity to produce insights that impact real decisions being taken every day at The Economist.


    In this role you would be expected to:

    • Understand and analyse data from our digital products and social media platforms to explore content consumption and the way people engage with our content
    • Work flexibly with data from a range of different sources, using appropriate technologies such as Python and SQL databases to automate repeated tasks
    • Produce regular reports for editorial staff on the performance of the content they produce
    • Produce regular reports for the social media team to help them understand the success of their activities promoting our content, including recommending changes to strategy
    • Engage in one-off analysis projects to inform decision-making and measure the impact of changes in the way we produce and distribute our journalism
    • Define best practice for how we measure and report the performance of our content including identifying the right KPIs and presenting them in meaningful ways
    • Collaborate with the wider data team to ensure consistent reporting across the business
    • Work flexibly with both the editorial and commercial departments providing insight relating to content across the wider business as needed

    Experience, skills and professional attributes

    To succeed in the role you must have:

    • An understanding of how publishers diversify their content across social platforms and digital products such as video, podcasts, newsletters, websites and apps
    • Ability to examine data critically to extract meaningful and actionable insights
    • Ability to communicate with a range of people including editors, correspondents and the social media team to understand their needs and explain your findings
    • Ability to use tools such as Excel to manipulate data
    • Either prior experience or ability and willingness to learn tools such as Python and SQL for automating manipulation of data from a wide range of sources
    • Ability to work independently and define best practice
    • A strong interest in digital journalism and social media


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