Product Manager – Web Engagement
The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to Apple TV/OTT apps and VR Experiences. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
With a growing global circulation and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications.
The Economist’s Publisher Team was created in April to streamline the commercial decision making process and make sure all needs are reviewed and prioritised based on business impact. As a result, everyone has access to world-class expertise in strategy, marketing, finance, analytics and product delivery, as do our clients. Our aim is to support readership growth, which underpins all our revenue streams and our future.
Do you care about building the right thing more than building the thing right? Do you care about solving problems for users more than using the latest technologies or following the latest trends? Do you want to serve a clear business strategy by solving those problems?
If so you might be a good fit for The Economist’s product management team.
A strategic, inspirational and adaptable product manager is wanted who will report directly to the Head of Digital Innovation. You will have the opportunity to help non-subscribers discover the breadth and depth of The Economist, encouraging them to spend more time on economist.com, increasing the likelihood that they subscribe. You will also lead the strategy around customer engagement and the easy-to-use reading experience for subscribers who choose to read content using the website. You will need to evangelise that strategy throughout the organisation.
You will also have the opportunity to communicate with and respond to the needs of stakeholders in commercial, editorial and technology, without losing focus of your product strategy. You should be able to form hypotheses about what will benefit the business and the users based on the knowledge and ideas of yourself, the team and the wider stakeholders. You will use the results of data analytics and qualitative user research to test those hypotheses, revising or dropping them as the evidence suggests.
How you will contribute:
The ideal skills for this role are:
Further desirable competencies: