This role will manage the creation, implementation and optimization of customer lifecycle communications across all channels, with the aim of providing first class customer journeys for The Economist’s valued subscribers.
The CRM Manager will work closely with global marketing teams across all areas of the customer lifecycle, from on-boarding to retention, to translate customer communication requirements into detailed mapped-out journeys, and project manage the implementation of these journeys within Salesforce Marketing Cloud, working alongside the technical implementation teams.
They will also play a key role in the migration of existing customer journeys into Salesforce Marketing Cloud.
How will you contribute
The ideal skills for this role are: