We are currently recruiting for a business development manager to have responsibility for both driving the growth of our existing business in Thought Leadership and our developing business in Engagement Marketing. The Thought leadership arm of the Economist Intelligence Unit undertakes research on a wide variety of business related topics. Reports are funded through sponsorship by companies who are seeking to associate with leading research on issues of concern to their client base. Reports are delivered in print, electronically, and through video and infographics, and are often promoted through events.
Engagement Marketing wraps Thought Leadership into propositions which deliver audiences to sponsors, though sponsorship, advertising, events, earned media, social media and communities.
You will be required to engage with a diverse range of senior client representatives, most commonly the heads of marketing and/or C-level executives, and will therefore possess the intellectual skills needed to understand and interpret their business marketing strategy and objectives and translate those into sponsored research solutions.
Your primary goal is to drive sponsorship sales in the assigned territory/territories. This includes the full portfolio of Thought Leadership research including surveys, white papers, briefing papers, and digital extensions such as Microsites, web/pod casts etc. As well as these platforms, you will be responsible for selling audience to sponsors in the form of advertising, events and social media activation.
A key skillset is the ability to understand the story a client wants/ needs to tell; and to craft ways in which The Economist Group can help craft that story in a compelling way for the target audience and in a way consistent with our editorial quality and guidelines. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.
We are looking for a highly-strategic individual who is comfortable having a consultative discussion with senior clients across multiple industries. Since solutions are driven by client need, the ability first and foremost to understand that need and then to examine and provide the optimum product solution will be the key to success.
In the role you would be expected to:
To succeed in the role you must have:
You will be able to demonstrate: