The Economist

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Relationship Marketing Executive

Relationship Marketing Executive

ID 
2018-4440
Job Locations 
China-Hong Kong
Function  
Marketing

More information about this job

Introduction

Events logo

The Economist Events—the award-winning events and conferences division of The Economist Group, Asia Pacific—seeks a Relationship Marketing Executive. This role is responsible for managing and executing marketing campaigns for The Economist Events with the objective of generating and securing revenue through nurture the relationship we have with current and past paying delegates, VIPs and stakeholders to our events.  It is a crucial role within a busy yet small marketing team and you will be charged with customer retention, client servicing as well as leads outreach.

Accountabilities

In this role you will be expected to:

  • Provide a high level of in- and out-bound customer service for customers and potential customers.
  • Develop relationships with loyal customers to attract and close additional business (including but not limited to telemarketing for upcoming events)
  • Handle customer enquiries (e-mail and phone) for events; provide requested information and follow-up in a timely manner
  • Handle conference registrations, payments and other issues; liaise closely with the finance team.
  • Retain customers and clients and therefore revenue for the business
  • Produce weekly reports as well as patterns and trend analysis/reports upon request
  • Provide delegate marketing breakdown post-event and assisting with analysis
  • Support the conference team at events (e.g. at the registration desk)
  • Support marketing team on ad-hoc campaigns
  • Execute and analyse customer surveys and compile data together with the marketing team
  • Manage suite of delegate communications (e.g. prepare copy and send out pre- and post-conference communication to delegates)
  • Maintain, process and update customer data on the Salesforce database - this includes regular liaison with vendor account managers to ensure data is being handled correctly
  • Provide cover when team member is out of the office

Experience, skills and professional attributes

To succeed in the role you must have:

  • University level education preferred
  • At least 1-year experience preferred in a customer service, membership or an events environment
  • Have experience with event management platforms, marketing automation tools and Salesforce preferred
  • Understanding and ability to deliver good customer service and a seamless customer journey
  • Proactive and professional attitude expected by our VIP delegates and clients
  • Sense of ownership for the tasks and projects under your care
  • Desire to grow in and with a fast-growing team and business
  • Proficiency in Word, Excel, PowerPoint and customer database
  • Proficiency in written English and good spoken both English and Cantonese (or Mandarin)

 To succeed in this role you will be able to demonstrate:

  • Ability to be a results-oriented, self-starter with the drive and determination to succeed
  • Excellent communication skills responding to customer service enquiries quickly and effectively
  • Proactive approach to identifying and following up on leads
  • Ability to be an independent and resourceful team player, used to sharing information with colleagues
  • Ability to be well-organized and efficient with excellent time management skills to meet target and deadlines with minimal supervision