The Economist

Returning Candidate?

Programmatic Trader

Programmatic Trader

ID 
2017-4316
Job Locations 
United Kingdom-London
Function  
Advertising

More information about this job

Introduction

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The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

Audience solutions has become a pivotal part of the The Economist Group’s product portfolio. Data is key to advertiser solutions and being able to reach The Economist audience off-domain (display, social, video & native) has become key in supporting our content solutions and managed service campaigns. As a result of our innovation the products we offer is the fastest growing part of Economist Media businesses.

 

We are seeking a programmatic trader who is passionate about helping global brands achieve their campaign objectives. Someone with an inquisitive mind and a broader understanding of the media landscape. Someone who understands the role programmatic plays within the overall marketing and can help The Economist Group implement programmatic campaigns against given KPI’s.

Accountabilities

In this role you will be expected to:

  • Manage and optimise CPM, CPC, CPL and impression goal campaigns globally
  • Collaborate and share insights with internal stakeholders to help manage expectations
  • Share reports and update on status with campaign managers

Experience, skills and professional attributes

To succeed in the role you must have:

  • Extensive knowledge and experience of the digital ad tech landscape including DSPs, Ad servers and DMP’s
  • Extensive knowledge of DBM; The Trade Desk or Mediamath is advantageous
  • Bachelor’s degree (or equivalent) is desirable
  • Good understanding of the programmatic marketplace
  • Excellent understanding of 1st and 3rd party data with a proven record of managing 3rd party vendors
  • Ability to proactively make suggestions for campaign optimisations across all channels, i.e. Display, Social, and Native
  • Search and social buying experience is preferred but not mandatory
  • Ability to work effectively with the planning team to ensure an integrated approach with other media channels
  • Experience of assisting teams with recommendations for upcoming briefs and planning for Audience Extension campaigns
  • Experience of handling daily campaign maintenance including questions regarding status, tracking and targeting of various campaigns
  • Ability to troubleshoot any delivery issues on all pre-live and In-Flight campaigns, aiding sales, campaign manager’s, and the analytics team where necessary
  • Extensive knowledge of the media owner landscape across inventory, creative solutions, high impact format providers, mobile
  • Proficiency in Microsoft Office solutions – particularly Excel

To succeed in this role you must be able to demonstrate:

  • Ability to take ownership
  • Confidence to present and explain campaign optimisation to other departments
  • A strong analytical mind, mathematical skills and attention to detail
  • Excellent writing and communication skills
  • Ability to think clearly under pressure
  • Consultative approach towards problem solving
  • Pride in delivering successful outcomes
  • Self-motivated.
  • Advanced level expertise of reporting tools