The Economist

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Marketing Executive - Audience Development

Marketing Executive - Audience Development

ID 
2017-4308
Job Locations 
United Kingdom-London
Function  
Marketing

More information about this job

Introduction

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The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Marketing and Circulation department is responsible for managing and growing The Economist subscribers globally. The Mass and Global Digital Acquisition team has one key KPI – delivering approximately 135,000 new subscribers to The Economist.

 

We are an ambitious, creative and multi-award winning team looking for an exceptional marketeer to help plan and execute marketing campaigns across paid social.

 

Summary purpose of job

  • Support the Audience Development Manager and take ownership (where required) in the planning and execution of marketing campaigns in Global markets across the following areas:
    • Upper funnel campaigns – TV, Radio, OOH, Cinema, Display and Brand Marketing
    • Lower funnel campaigns – Display Retargeting

Accountabilities

In this role you will be expected to:

 

  • Support the Marketing Manager in forecasting subscription starts by campaign, deliver these in line with available budgets and provide performance analysis
  • Help to ensure that all channels meet monthly subscription targets in each and every region
  • Become a key agency contact for all channels across media and creative
  • Ensure campaigns are implemented on time, to budget and under tight quality controls.
  • Execute the campaign setup. This includes:
    • Briefing and liaising with media agencies
    • Briefing the internal CASE team
    • Setting up, tagging and testing subscription, free trial and content landing pages
  • Ensure campaign costs are accurately allocated on PeopleSoft and that the finance engines are updated each month
  • Proactively seek out new marketing opportunities including:
    • Media selections, Advertising networks, Ad units, Marketing and technology trends, Audience segments and Methodologies that can be tested and developed globally
  • Work with internal and external creative agencies to produce innovative best in class content and offer-led creative

Experience, skills and professional attributes

To succeed in the role you must have:

 

  • Experience working with a number of marketing channels such as Digital Display or Broadcast (TV, Radio).
  • Experience of multi-region campaign planning, analysis and reporting
  • Some experience planning and executing content-led marketing campaigns
  • Agency management skills (from briefing, to day-to-day management)
  • Campaign set-up experience including response tracking
  • Experience of working to campaign budget
  • Experience within both a brand marketing and a direct response marketing environment
  • Excellent reporting and analysis skills at campaign level
  • Strong understanding of a ‘funnel-based’ approach to marketing
  • Some understanding of attribution modelling and cross device targeting
  • Understanding of core marketing principles, online and offline