The Economist

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Digital Marketing Executive, Customer Conversion

Digital Marketing Executive, Customer Conversion

ID 
2017-4190
Job Locations 
United Kingdom-London
Function  
Circulation

More information about this job

Introduction

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The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

             

The Digital marketing executive, Customer Conversion position sits within the global circulation customer experience team and will be responsible for driving reader engagement and conversion levels within The Economist’s digital edition apps. Reporting to the Marketing Manager and working closely with internal and external stakeholders this is an important and rapidly growing role to help accelerate circulation growth over the next 5 years.

 

The ideal candidate will have a user centric mind-set, be product focused and have experience of marketing apps across multiple mobile platforms and channels. A clear understanding of what makes an optimal user journey flow for new readers is key along with being able to test, optimise and scale ideas to ramp up conversion.

Accountabilities

In this role you will be expected to:

  • Support, contribute and help execute the Customer Conversion strategy
  • Deliver weekly and monthly volume and revenue targets
  • Manage day-to-day relationships with related platforms, agency partners and key internal stakeholders
  • Analyse new user behaviour and retention traits in order to identify opportunities to increase conversion and renewals
  • Help to plan and execute marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
  • Develop an in-depth understanding of the end-to-end Customer Experience journey and adopting robust models to identify and test opportunities
  • Liaise build strong relationships with associated internal stakeholders
  • Provide reporting and insightful analysis, identifying key learnings and making recommendations for future campaigns to enhance performance
  • Liaise with external vendors and develop partner relations
  • Monitor industry trends and make recommendations to enhance our digital performance

Experience, skills and professional attributes

To succeed in the role you must have:

  • Proven successes in using digital marketing to drive acquisition within apps
  • An ability to collate and gain insights from multiple data streams
  • An understanding of the end-to-end user experience and product offerings around an app, including both in-app user journeys to persuade conversion as well as leveraging external channels to drive installs and sampling
  • Understanding of how to design effective experiments and tests with statistical significance
  • Strong analytical skills with a high level of attention to detail
  • Excellent copy writing skills
  • The ability to create digital marketing assets (via Photoshop or other tools) would be ideal
  • Knowledge of subscription based business activities is a plus
  • Good working knowledge of Microsoft Office package (Excel in particular) essential

You will be able to demonstrate:

  • Examples of success from previous app development and testing initiatives implemented to drive conversion
  • A creative mind-set and an eagerness to learn and keep up-to-date with the latest opportunities
  • An energetic, proactive and problem solving approach with a passion for data
  • Outstanding stakeholder management skills
  • Ability to work to deadlines and manage conflicting priorities in a fast-paced environment
  • Excellent communication skills, including exceptional written English
  • A flexible approach
  • Ability to work within a team