The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Digital marketing executive, Customer Conversion position sits within the global circulation customer experience team and will be responsible for driving reader engagement and conversion levels within The Economist’s digital edition apps. Reporting to the Marketing Manager and working closely with internal and external stakeholders this is an important and rapidly growing role to help accelerate circulation growth over the next 5 years.
The ideal candidate will have a user centric mind-set, be product focused and have experience of marketing apps across multiple mobile platforms and channels. A clear understanding of what makes an optimal user journey flow for new readers is key along with being able to test, optimise and scale ideas to ramp up conversion.
In this role you will be expected to:
To succeed in the role you must have:
You will be able to demonstrate: