The Economist

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Loyalty Marketing Executive

Loyalty Marketing Executive

ID 
2017-4188
Job Locations 
United Kingdom-London
Function  
Marketing

More information about this job

Introduction

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The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

We are recruiting for a Loyalty Marketing Executive within the Customer Experience division of the Global Circulation team. This exciting role has great career prospects, and the successful candidate will be responsible for supporting gifting, MGM (Member-get-Member) and referral marketing campaigns aimed at growing The Economists subscription base, on-boarding customers, driving engagement, retention, lifetime value, advocacy and loyalty. Working closely with and reporting to the Head of Loyalty Marketing, this is an important role supporting our global MGM multi-channel marketing campaigns and engaging our audiences to ultimately drive MGM subscription sales.

Accountabilities

In this role you will be expected to:

  • Work with the Head of Loyalty Marketing and support the customer journey plans (e.g. welcome, referral and gifting) using customer behavioural and usage data to personalise communications and drive engagement
  • Support multi-channel activities that aid the growth of our MGM subscriber base
  • Support the creation of both global on and offline MGM collateral within exacting standards for best practice and within budget
  • Produce high quality copy and creative for all communications
  • Maintain and update marketing assets, content driven campaigns and offers
  • Provide regular reporting and identify performance improvements
  • Compile monthly updates of all activity and results, and ensure effective ongoing communication with all key stakeholders
  • Support internal stakeholder requirements and act as an internal stakeholder on MGM best practice
  • Liaise and build the relationship with external vendors and develop partner relations
  • Monitor industry trends and make recommendations to enhance marketing performance

Experience, skills and professional attributes

To succeed in the role you must have:

  • A good understanding of and/or exposure to direct and digital marketing is essential
  • Good copy writing skills and attention to detail
  • A solid understanding of end to end marketing campaign planning and delivery gained within a fast paced marketing role
  • A good understanding of email marketing and web based email marketing systems
  • A good understanding of campaign performance analysis and reporting
  • An understanding of data and list segmentation would be ideal

You will be able to demonstrate:

  • A real energetic, problem solving approach
  • A creative mind-set and a real eagerness to learn and keep up-to-date with the latest trends and opportunities
  • Excellent attention to detail
  • Strong communication skills, including exceptional written English
  • Outstanding stakeholder management skills with the ability to build relationships with people at all levels
  • A flexible yet organised manner and approach to the timely delivery of tasks
  • Ability to work to deadlines and manage conflicting priorities in a fast-paced environment
  • A willingness to travel as needed
  • Ability to work within a team