We are seeking an Insight & Optimisation Manager with a successful track record of leveraging customer insight, analytics and UX best practice to develop and enhance our subscriber loyalty and engagement programmes; with the ultimate aim of driving customer retention and lifetime value.
Reporting to the Head of Marketing, Customer Loyalty, within the Customer Experience division of the Global Circulation team, the successful candidate will be responsible for designing, developing and optimizing post purchase experiences that engender brand affinity and loyalty.
Central to our strategy to drive circulation profitability in 2017/18 and beyond, this role requires the unique ability to analyse subscriber behavioural and transactional data, turning that data into clearly articulated customer insight, testing hypotheses and strategic optimisation road maps.
In the role you would be expected to:
To succeed in the role you must have:
To be successful in this role you will be highly analytical; results-driven and passionate about finding ways to improve the experience for our paid subscribers. This is a highly visible role and you will have a significant influence on our subscriber engagement and retention performance. You are therefore meticulous, organised and used to managing a number of projects at the same time. Above all, you are curious, tenacious and determined that our customers enjoy ever increasing value from their subscription to The Economist. More specifically you’ll be able to evidence:
Ideally you will also have:
You will be able to demonstrate: