The Economist

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Head of Event Marketing, Asia

Head of Event Marketing, Asia

ID 
2017-4141
Job Locations 
China-Hong Kong
Function  
Marketing

More information about this job

Introduction

events-logo 

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Economist Events team bring together top thinkers from around the world to discuss and debate the most important ideas of our time.

 

Currently, we are seeking a Head of Events Marketing to manage the Asia marketing team based in Hong Kong. You will oversee a strategic, regionally nuanced approach to optimize paid registrations and VIP guest confirmations whilst ensuring the gold standard of global processes are upheld across social, online, print and direct channels and within cost parameters. The successful candidate will also develop and execute a select few marketing campaigns themselves, leading from the front with innovative and successful activity.

 

You will be working closely with the regional heads of programming, sales and operations to ensure the Asia event schedule is delivered successfully and report in to the Global Head of Marketing, with a dotted line into the Event Director, Asia.



Accountabilities

In the role you would be expected to:

  • Manage the local marketing and customer services team day-to-day
  • Oversee regional event performance ensuring delegate revenue and guest targets are met
  • Attend strategic kick-off meetings creating a planning brief with other regional heads
  • Identify and assign marketers to each event setting clear campaign objectives
  • Organise regular catch ups with direct reports to monitor performance
  • Ensure the marketing campaigns are innovative integrating the full marketing mix
  • Work with the Global Head of Marketing to determine the positioning and pricing of events
  • Manage end-to-end employee life-cycle, including recruitment, appraisal and development
  • Oversee regional telemarketing, ensuring compliance with standardised processes
  • Ensure direct marketing budgets are managed by the marketers on each event
  • Report fiscal performance monthly to global management team and finance
  • Develop and execute effective end-to-end marketing campaigns for select events
  • Manage relationships with PR partners and associations to optimise event press coverage
  • Monitor, track, and provide analysis to help measure KPI’s
  • Collaborate with Group business colleagues to create effective cross marketing opportunities
  • Anticipate stakeholder needs with the ability to think creatively and problem solve efficiently
  • Work with project teams to ensure marketing contractual obligations are executed
  • Lead development initiatives as agreed with the Global Head of Marketing

 

Experience, skills and professional attributes

To succeed in the role you must have:

  • Marketing experience within a B2B environment
  • Management experience, or experience in a management field
  • A demonstrable understanding of customer acquisition, online marketing and media channels
  • Applied knowledge of lead management, CRM and data-led activity 
  • An analytical approach, with experience ideally in Google Analytics and Eloqua
  • A real interest in exploring innovative marketing methods
  • Hands-on experience of email deployment and back-end website editing tools
  • Excellent written English and proof-reading skills
  • Superior time management skills
  • Previous experience of working effectively in a fast paced environment, meeting multiple tight deadlines
  • A proficiency in CRM, EMS, CMS, Social and analytics platforms

To succeed in the role you will be able to demonstrate:            

  • Effective and persuasive communication skills
  • Being a creative innovator
  • A clear strategic, data-driven analytical approach
  • Strong multi tasking ability
  • Self-motivation and being a proactive thinker
  • Being both a supporter and listener with a globally curious nature
  • Strong organisational skills with high standards of excellence
  • Strong commercial acumen
  • Strong inter-personal skills
  • An eagerness and ability to travel