The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspaper and magazines to conferences and electronic services.
This is a senior business development manager role with responsibility for aggressively driving The Economist Group’s business in Japan across multiple revenue streams. The key objective is to meet and exceed revenue targets for our content solutions business and integrated programme sales across thought leadership, events, and advertising.
We are looking for a highly-strategic individual who is comfortable having a consultative discussion with middle to senior ranking executives across multiple industries. You should possess the intellectual skills and experience needed to understand and interpret their business marcom strategies, objectives and KPIs, and provide the optimum Economist product solution, working closely with other departments, notably the editorial team of the content solutions unit. In addition, you will work closely with The Economist’s advertising sales agent in Japan to grow print and digital advertising revenue and ensure that The Economist’s suite of products is top of mind among advertisers seeking to reach an influential business audience.
A key skillset is the ability to understand the story a client wants/ needs to tell; and to help strategise ways in which The Economist Group can help the client tell that story in a compelling way for the target audience and in a way consistent with our editorial quality and guidelines. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.
Since solutions are driven by client need, the ability first and foremost to understand that need and then to provide the optimum product solution will be the key to success.
In the role you would be expected to:
Content Solutions, Integrated Sales and Advertising
Personally drive & meet or exceed content solutions / integrated sales targets. Overseeing the advertising sales targets for Japan, The Economist Print/Digital/Online, The World-In and Intelligent Life
To succeed in the role you must have:
You will be able to demonstrate:
If you would like to apply for this position, please submit your CV with a cover letter and current/ expected salaries to us.
We regret that only shortlisted candidates will be notified.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, gender, religious beliefs, disability, sexual orientation or age.