The Economist

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Data Activation Executive

Data Activation Executive

ID 
2017-4073
Job Locations 
United Kingdom-London
Function  
Digital

More information about this job

Introduction

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The Economist is a leading source of analysis on international business and world affairs, published weekly in print and tablet editions, and daily through our Espresso app and Economist.com. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and digital editions. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

We are looking for someone to join our central data team (“Team Data”), within the Data Activation team, to help facilitate the use of data by marketing and other teams

Accountabilities

In this role you will be expected to:

  • Provide marketing teams with data for direct marketing campaigns on-request, and assist/advise on campaign data selection criteria
  • Create new audiences and segments using our Data Management Platform for use in online advertising and audience profiles
  • Conduct database updates. Carry out pre- and post- update routines and troubleshoot data issues
  • Provide data to third parties who have rented our names for mailing (“list rental”)
  • Respond to requests for counts and reports from business units and support project work as required
  • Establish good working relationships and communication channels with relevant departments around the Group worldwide

Experience, skills and professional attributes

To succeed in the role you must have:

  • A university degree or equivalent experience/qualifications
  • Some database experience would be advantageous (eg SQL)
  • A basic understanding of common data and database concepts
  • Good general IT skills, and a good all round aptitude for new software and technical processes/procedures


You will be able to demonstrate:

  • Good oral and written communication
  • Numeracy skills
  • Problem solving and analysis experience
  • Adeptness with technical procedures and software
  • An ability to learn quickly
  • Self-motivation