The Economist

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Marketing Data Analyst

Marketing Data Analyst

ID 
2017-3964
Job Locations 
United Kingdom-London
Function  
Marketing

More information about this job

Introduction

EcoLogo2013Web   Eurofinancelogo

 

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

EuroFinance, an Economist Group business, is the leading global provider of conferences, training and research on cash management, treasury and risk. We provide a platform for treasurers and CFOs to exchange innovative strategies, best practice and expert opinion – either face-to-face or online.

 

EuroFinance is seeking an experienced marketing data analyst to effectively turn data into insight, and insight into key business decisions.  

 

You will work exclusively on EuroFinance projects but be part of the Economist Group’s central Insight and Data Science team, which has a remit to advance a culture of data-driven decision making throughout the organisation. This team combines BI developers, insight analysts and data scientists, creating many opportunities for sharing ideas and developing new technical skills.

Accountabilities

In this role, you will be expected to:

  • Draw insights from multiple data sources to improve marketing strategy and ROI
  • Report on the effectiveness of key marketing channels including email, web, social media and PPC.
  • Identify and segment customer groups to improve retention and acquisition
  • Produce ad-hoc analysis of customer and market data to assist with big picture strategic decisions and new projects
  • Strategically grow the marketing database by establishing the potential market and identifying gaps
  • Measure and monitor the overall health of the marketing database
  • Manage the data assistants based in India, responsible for cleaning and researching our data

 

 

 

Experience, skills and professional attributes

To succeed in this role you must have:
  • Previous marketing experience with proven ability to use research and analytics to improve ROI
  • Exceptional analytical and critical thinking skills
  • Exceptional attention to detail
  • Strong working knowledge of SEO, google analytics, email marketing, social media monitoring tools and business research tools (ideally, Qlikview)
  • Ability to process, interpret and manipulate complex information
  • Strong communication and presentation skills (able to influence senior stakeholders decision making)

 

To succeed in the role you must demonstrate:

  • An ability to prioritise own workload, meet deadlines and work effectively on multiple tasks
  • You are a team player with the ability to build relationships at all levels
  • A personal pride in producing output of high quality