The Economist

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Marketing Technology Operations Manager

Marketing Technology Operations Manager

ID 
2017-3924
Job Locations 
United Kingdom-London
Function  
Circulation

More information about this job

Introduction

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The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Martech Operations Manager will engage with diverse aspects of the business globally, providing an exciting opportunity for the right candidate to grow and to shape the new way that business is conducted in digital technology, digital marketing, and technology operations. The successful candidate will have had experience and/or interest in several key functional areas – combining project management, data and web fluency, algorithmic thinking, problem solving, and a passion for enabling marketing for the new world through technology and user experience. The role is an excellent opportunity for the right candidate to learn from martech leaders as well as contribute to the growing adoption of technology-driven thinking in content strategy.

 

The role is in technical project management and operations - and will be instrumental in our goal of implementing flawless and wholly accountable digital acquisition initiatives.

 

 

Accountabilities

 

In this role you will be expected to:

  • Maintain an attitude of accountability while leading projects to achieve deadlines, budgetary goals, and business partner expectations
  • Coordinate and influencing work backlogs with the web infrastructure product and development teams to deliver cross-functional and cross-departmental work on a timely basis
  • Maintain GDA work backlogs and running regular team Project Ops communications
  • Assist in auditing existing and socializing new systems and processes to improve attribution across our suite of digital marketing products (apps, websites, ads, content, creative, etc.)
  • Coach marketing managers on the delivery of digital initiatives, from scope definition to delivery into coordinating project retrospectives, reporting, and reconciliation
  • Work with internal departments and external partners (Ad-serving, development, creative, strategic) to create positive, collaborative relationships to deliver high quality deliverables
  • Help to evangelise marketing technology and tools and staying abreast of the evolving industry and its impact on our business on a day-to-day basis
  • Assist in creating and maintaining standardised pre-launch briefs and tools, and post-launch processes
  • Help to develop a culture of “flawless” launches

Experience, skills and professional attributes

 

To succeed in the role you must have:

 

  • Relevant degree or proven experience
  • Strong, mixed digital marketing, agile PM, and technical background in web technology in a cross-functional role 
  • The ability to understand complex technology concepts and ideas
  • Fluency in data flow, meaning, concepts, and language 
  • An understanding of web infrastructure and app analytics/attribution products and tools
  • An understanding of digital media operations and performance tracking techniques across all key channels including search, display, email, mobile and social

 

The following are desirable:

 

  • Experience in a digital agency, ad-ops vendor or client/brand organisation
  • Experience in visual communication and diagramming/prototyping flows and creative systems design
  • Exposure to subscription type businesses, and/or a background in systems design or innovation 
  • Familiarity with front-end HTML/JS coding, *nix scripting, Google Marketing ecosystem, Facebook/social APIs, Programmatic,, Salesforce, Drupal, UX/UI paradigms, prototyping, data modelling and taxonomies 
  • Project Management certifications (CSM, CSPO, etc.)

 

To succeed in this role you will be able to demonstrate:

 

  • Excellent communication skills
  • Global mindset, professional curiosity, analytical rigor
  • Thought pioneers welcomed