The Economist

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Programmatic Trader

Programmatic Trader

ID 
2017-3728
Job Locations 
United Kingdom-London
Function  
Advertising

More information about this job

Introduction

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The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Audience solutions department has become a pivotal part of the The Economist Group’s product portfolio. Data is key to advertiser solutions and being able to reach The Economist audience off-domain (display, social, video & native) has become key in supporting our content solutions and managed service campaigns. As a result of our innovation the products we offer is the fastest growing part of Economist Media businesses.

 

We are seeking a programmatic trader who is passionate about helping global brands achieve their campaign objectives. Someone with an inquisitive mind and a broader understanding of the media landscape. Someone who understands the role programmatic plays within the overall marketing and can help The Economist Group implement programmatic campaigns against given KPI’s.

Accountabilities

In this role you will be expected to:

  • Manage and optimise CPC, CPL and impression goal campaigns globally but primarily within the EMEA & APAC regions
  • Collaborate and share insights with internal stakeholders to help manage expectations
  • Share reports and update on status with campaign managers
  • Execute and manage programmatic campaigns for agency clients across Display, Video & Mobile (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
  • Proactively make suggestions for campaign optimisation

 

Experience, skills and professional attributes

To succeed in the role you must have:

  • Extensive knowledge and experience of the digital ad tech landscape including DSPs, Ad servers and DMP’s. Extensive knowledge of DBM, The Trade Desk or Mediamath is advantageous
  • A good understanding of the EMEA and APAC programmatic market. US market is beneficial
  • Excellent understanding of 1st and 3rd party data
  • A proven record of managing 3rd party vendors
  • The ability to take ownership
  • Advanced user of reporting tools
  • Search and social buying experience
  • Experience of assisting teams with recommendations for upcoming briefs and planning programmatically
  • Experience with handling daily campaign maintenance including questions regarding status, tracking and targeting of various campaigns
  • The ability to setup, monitor, and optimise PMPs and Preferred Deals
  • Experience in overseeing the trafficking of campaign tags into ad exchange environments
  • Experience in working  with the analytics and project management teams to ensure accurate platform implementation
  • Qualifications: good degree level – desirable
  • Proficiency in Microsoft Office solutions – particularly Excel

 

To succeed in this role you must be able to demonstrate:

 

  • That you can troubleshoot any delivery issues on all pre-live and In-Flight campaigns, aiding sales, project manager’s and the analytics team where necessary
  • Extensive knowledge of the media owner landscape across inventory, creative solutions, high impact format providers, mobile
  • That you are confident in explaining campaign optimisation to other departments
  • That you can work effectively different teams to ensure an integrated approach with other media channels